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Trailer

Play It Loud! How Toronto Got Soul

In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

0.00

Music

2024

1h 24m

MusicDocumentary
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20

Reviews

20

John Doe

2025-05-01, 14:32

This movie exceeded my expectations, especially the ending!

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Emily Smith

2025-05-01, 15:21

Great cinematography but the story felt a bit rushed.

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Liam Johnson

2025-05-02, 09:10

Loved the characters, they felt very real and relatable.

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Sophia Lee

2025-05-02, 10:45

Not my cup of tea. I got bored halfway through.

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Noah Brown

2025-05-02, 13:00

A decent watch, though I wouldn't call it groundbreaking.

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Olivia Davis

2025-05-03, 11:37

Incredible performance by the lead actor!

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William Wilson

2025-05-03, 18:05

It had potential but poor writing dragged it down.

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